Exclusive vs Shared SSDI Leads: An Operator's Breakdown
Shared leads look cheaper per unit and are usually more expensive per signed case. Here is the mechanism, and the situations where shared still wins.
Author
Calvin Gomes is a partner at Axis Legal Leads. He has spent the last several years building pay-per-lead operations across home services and legal, and now runs acquisition for disability law firms. He writes about what it actually costs to get and sign an SSDI case, including the parts that make lead vendors look bad.
Shared leads look cheaper per unit and are usually more expensive per signed case. Here is the mechanism, and the situations where shared still wins.
Cost per lead is the wrong metric. Here is the worksheet for cost per signed SSDI retainer, including the intake labor most firms forget to count.
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